seagate-category-management

SEAGATE


CATALOGUE PAGE | PLANOGRAMS | EXHIBITION STANDS | COUNTER DISPLAY UNITS
PROJECT SUMMARY

A range of assets were created for Seagate to be used in various retail and event settings. This included Argos catalogue pages designed to promote a wide range of products. These received extremely positive feedback from Argos, who said they were one of their most successful product pages due to the colourful eye-catching design.



Retail planograms were also delivered to a range of resellers to simulate how artwork and product placement would look in store. This was key to getting the Seagate artwork implemented above the competition. To date, these designs have been chosen for use in both Spanish and Greek stores.


In addition to this counter display units (CDUs) were created to go into various stores to promote Seagate Backup Plus Drives. These included product features, with the use of icons, to convey each point in a clear and concise way.


Lastly exhibition stand graphics were produced for events held across the globe. Through the use of colour and photography, the products were clearly categorised for the audience. Resulting in impactful designs to draw footfall to the stand.


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