Seagate requested a range of assets to promote its Guardian Series product range.The series was split between four unique brands, of which each was represented by the use of a single animal; wolf, hawk, barracuda and dragon. Additionally, the use of a different colour and guardian lock up distinguished each product further.

Working within the brand guidelines provided, assets were created to highlight a range of exclusive offers. The animal graphics were a key focal point of each piece, used to add interest and quickly capture attention. This coupled with bold typographical headlines would encourage the audience to click to ‘find out more’ leading to an increase in product sales.